ABOUT ME
Weilian Hong
Brand Strategist |
Marketing Planner |
Fashion & Costume Designer |
Brand Strategist |
Marketing Planner |
Fashion & Costume Designer |
My journey began in Hangzhou and now extends to Savannah. During my undergraduate studies, fashion design taught me how to use visual language to tell stories of identity and emotion. Today, as I pursue an MFA in Luxury and Brand Management at SCAD, I am exploring how to translate emotional narratives into rational brand language—seeking to understand how a name or a symbol can grow warmth and meaning over time.
I believe that brands with lasting vitality begin with patient listening. Whether working on brand strategy, market insights, or experience design, I focus on whether the underlying logic is genuine and whether it can form a deep connection with people. Rather than simply pursuing what looks good or functions efficiently, I care about whether design can reach emotion and whether storytelling can leave a lasting impression.
My passion lies at the intersection of fashion, culture, and entertainment. In these spaces, style becomes an expression of self, and luxury a distillation of meaning. I aspire to contribute to brands that balance commercial resilience with cultural depth—brands that do not rush to be seen, but are worth being remembered; that exist not only in the market, but also within people’s stories.
I am a builder who weaves stories through strategy and grounds emotion in reason, always seeking to collaborate with brands that value depth, authenticity, and enduring connection.