Project Overview

The LoveShackFancy collaboration with SCADpro for the ReBloomed launch was a creative initiative that fused the brand’s romantic aesthetic with sustainable innovation. The project focused on introducing a new product line made from upcycled fabrics, giving preloved pieces a second life while reinforcing LoveShackFancy’s commitment to sustainability. Based on a real client brief, the team developed an integrated marketing campaign that translated these values into a clear narrative and visual language, culminating in the production of a short advertising film that brought the ReBloomed story to life through emotion, movement, and brand-led storytelling.




Skills Used


  • Brand Research & Consumer Insights, 
  • Sustainable Fashion Strategy, 
  • New Product Line Marketing, 
  • Creative Concept Development, 
  • Campaign Strategy & Planning, 
  • Narrative Design & Visual Storytelling, 
  •  Advertising Film Development,
  •  Adobe InDesign, Photoshop, Powerpoint,Figma





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